Porkstock, Norfolk's favourite and award-winning family food event, has announced renewed support for Nelson’s Journey. For the second year in a row, all profits from the festival will be donated to the Norfolk children’s charity, with event organisers expecting to raise a record amount.
Last year’s Porkstock, which is a family friendly food festival in the day before transforming into an adult only, ticketed party at night; attracted 3,000 daytime visitors and sold more than 1,000 tickets for the evening bash, raising an incredible £10,000 for Nelson’s Journey. This money has contributed towards funding the salary of a support worker for children whose lives have been turned upside down following the loss of a loved one.
Porkstock is set to be a bigger and all round porkier event this year, taking place on Saturday 14 October. Moving to the Norfolk Showground for the first time means an increased capacity for the evening party, and the potential for greater ticket sales. Generous sponsorship already secured from local businesses will also help to underwrite costs, according to the event’s organising team.
Feast Norfolk magazine is the media partner for the Chef’s Demo stage, where an impressive line-up of culinary geniuses’ will cook live for the crowds throughout the day. At 7pm, the cooking slows and the partying ramps up, with live music, drinks and dancing late into the night. All profits from evening ticket sales go straight into the pocket of Nelson’s Journey.
Woodforde’s Brewery is the event’s headline sponsor for 2017, and Holly Drew, Marketing Manager says: ‘We’re delighted to support this fantastic event as headline sponsor. Porkstock is fast becoming a firm favourite with families and foodies throughout Norfolk, and we’re really excited to watch it grow in its new location. Our team can’t wait to sample lots of delicious local produce on the day, washed down with a pint of Norfolk’s finest ale, of course!”
Cranswick Country Foods are also joining team-Porkstock for the first time this year. Sam Smith is the company’s HR Manager: “We’re proud to be part of Porkstock’s celebration of Norfolk’s great produce. With this event originating from the love of all things pork, we felt compelled to join the fun and share our passion for locally produced, quality pork. From farm to fork, Cranswick Country Foods and Wayland Farms have blended knowledge passed down through generations, with state of the art facilities to breed and nurture the best pigs and process them into the highest quality pork products. And the best bit? By celebrating our passion for Norfolk pork, we are helping to raise money for a worthy cause. Now that’s something to squeal about.”
Dawn Parkes, Hatch Brenner Managing Partner, explained why the firm of Theatre Street-based solicitors has got involved. “We are very excited to be sponsoring Porkstock this year and, as such, to champion the wonderful local produce and producers of our region. We are looking forward to our staff and their families coming along to enjoy the daytime festival – and particularly to experience the evening ‘knees up’ with our fun-loving contacts from the business community! The volunteers who run the event show incredible commitment, and with all the money raised going to Nelson’s Journey this is a particularly admirable effort which we are pleased to be able to support.”
Porkstock offers one of the best foodie, family days out in Norfolk, but is also helping to put a smile back on the face of bereaved children throughout the county.
James Ellis, one of the founders of Porkstock said; “As a non-profit event, the support of business sponsors is crucial. And we’re really grateful that Woodforde’s, Cranswick Country Foods and Hatch Brenner are involved for the first time. Their financial support, combined with the graft and determination of our army of around 100 volunteer organisers, means Porkstock can raise a serious amount of money for charity, and make a real different to the lives of young people.”
Simon Wright, chief executive of Nelson’s Journey said: “The money raised at last year’s Porkstock has helped Nelson’s Journey at a crucial time. In the last year, we’ve seen a huge growth in demand for our services. The £10,000 raised has contributed to the salary of a support worker over a six month period, allowing us to support an even greater number of bereaved children in Norfolk. Porkstock’s continued support means that we can continue to work to bring back smiles to children who’ve lost a special person in their lives.”
To buy tickets for the Porkstock Evening Knees Up or find out about volunteering, sponsorship or exhibiting opportunities, please visit www.porkstock.co.uk.